2019-2020 Annual Report
Building on a Movement
Rallying supporters, old and new, to play a role in our mission
Highlighting the importance of United Way in neighbourhoods across the GTA, municipalities and local government partners across the region helped us kick off the annual United Way campaign. Brampton, Markham, Richmond Hill, Newmarket, Aurora, Georgina, Caledon and Toronto all made official proclamations declaring September 17 Share Your Local Love Day; the City of Mississauga lit up its clock tower in our #UNIGNORABLE colour; and York Region, Peel Region, Vaughan, East Gwillimbury, King and Whitchurch-Stouffville all recognized and championed United Way’s work. Over 500 people from corporate teams such as TD Bank, Scotiabank, Sun Life, CIBC and Dentons showed their local love at 30 volunteer opportunities across the GTA, contributing more than 1,500 hours of community service work.
Bright lights in our community stepped forward to spark that giving feeling in others.
- Alice and Grant Burton created a special $1-million Challenge Gift, motivating close to 2,000 donors to give at the leadership level for the first time.
- United Way 2019 Campaign Chair Beth Wilson, CEO of Dentons Canada, and Laura Dottori-Attanasio of CIBC, who led the Major Individual Giving Cabinet, formed a dynamic duo to spearhead fundraising efforts.
- The Women’s Impact Fund was launched with a $1-million legacy gift from 2019 Campaign Chair Beth Wilson. Championing an issue close to her heart, the fund will support women from all walks of life in creating safe and prosperous futures for themselves, their families and their communities.
Over 425,000 supporters engaged with United Way last year—part of our goal to involve one million people in the fight against poverty by 2025—joining us for signature events and experiences that served to inspire long-time supporters, as well as a new generation.
- The 42nd edition of the CN Tower climb, UP, saw more than 9,000 registrants.
- This year marked the 37th Annual Building Industry Luncheon, the largest third-party fundraiser in York Region in support of United Way. Over 1,300 guests turned out for the event, which featured Premier Doug Ford as keynote speaker and raised $1.3 million for our community.
- The 17th edition of the Scotiabank Rat Race was another success for United Way Greater Toronto, with more than 1,400 participants.
- Supporters at UPS never let us down; once again, our friends on the tarmac showed incredible support for community at the fourth annual Plane Pull for United Way, raising spirits and dollars for community investment.
workplaces supported the 2019 campaign
donors helped us tackle poverty
people engaged with our work
United Way Greater Toronto has been recognized as one of Greater Toronto’s Top Employers for the eighth time.